Alan Whicker, the pioneering broadcast journalist wrote the grammar for broadcast documentary. He asked the hardest questions in the softest way whilst never losing a certain sense of self mockery. It brought down dictators and raised up shop girls and the dispossessed of every culture and creed. His ubiquitous glasses, clipped moustache and smart navy blazer concealed a maverick mind, filled with endless curiosity about people and a razor sharp nose for a good story. His ground-breaking series Whicker’s World changed the face of television forever.

We wanted to pay homage to his unique vision and style and so drew inspiration from his fondly remembered glasses to create a quirky 100th Anniversary logo, and a campaign strapline.

The illustrated glasses were used to frame footage and imagery of Alan Whicker across a range of applications we designed, including Sting Animations for The Whickers’ social media sites and website (animated in collaboration with Beechtobeach), social media assets, email signatures, leaflets and banners. We also designed cutout paper 100 glasses that could be given away at several centenary screenings and events at the BFI on London’s Southbank.

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