Swanbourne Lake Café
Brand Identity

With its recent change of ownership, a café in a fabulous lakeside location in Arundel, West Sussex needed a new aspirational and elegant identity that would reflect its unique setting and lure in even the most the discerning visitors.

The swans on the adjoining Swanbourne Lake were much loved by the café owners, and proved to be the perfect inspiration for the new brand identity. I took the iconic Mute swan characteristics and blended them with an iconic water ripple to create an S shaped swan brand mark with a sense of refinement and tranquility. 

A contemporary yet classical typeface was used along with a muted colour palette to complement the brand mark. The range of applications designed included signage, menus, stationery and local advertising.

To find out more: hello@susan-robertson.com Share this: Email, LinkedIn, Twitter, Facebook

Project Summary

Brand Identity
Menu design