Sarah Stafford
Brand Identity

Sarah Stafford is a designer & maker of fine, bespoke jewellery and architectural metalwork. She bases her collections on the themes of repetition, geometry and how the tiniest, most insignificant parts can create complex and strong, balanced forms.

Sarah approached me to create a new brand identity that would reflect her unique aesthetic, whilst also affording her the flexibility to evolve her work going forward.

I worked closely with her to craft an identity that was contemporary, elegant and intriguing. The final solution was applied across luxury stationery and packaging (using metallic foil blocking with a gentle deboss to create a premium feel), upon promotional flyers and on Sarah’s website.

Happily, on the completion of her new brand identity, Sarah was in her words “Completely thrilled with it”, and described it as “The most perfect new identity”.

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Project Summary

Brand Identity
Promotional flyers
Website branding