Sainsbury's 'Bags of Personality'
Sainsbury’s wanted to create a visually and emotionally appealing range of reusable bags that would entice customers to swap their disposable bags for lasting ones. They asked Lambie-Nairn to help. The bags needed to have a link across the range but still clearly serve unique purposes, whether that be heavy duty large carriers or freezer bags.
The solution I came up with was designed to have ‘bags of personality’. Read More…
The bags appeared in the Design Weeks Awards book in 2010 and were Winner in the WPPED Cream Awards 2010.
Design Weeks Awards 2010 – In Book
WPPED Cream Awards 2010 – Winner