Jeweller Sarah Stafford unveils new brand identity at Goldsmiths Fair this week

Here’s a sneak preview of the new brand identity I created for the extremely talented Jewellery Designer Sarah Stafford.

Sarah is set to exhibit her work this week at the highly prestigious Goldsmith’s Fair, from the 24th-29th September 2019.

Goldsmiths’ Fair is recognised internationally as the premier UK showcase for contemporary jewellery and silver. Each year, this unique event draws collectors, design lovers and luxury shoppers to the magnificent Goldsmiths’ Hall in London.

The logo was inspired by her stunning work which features the themes of repetition, geometry and how the tiniest, most insignificant parts can create complex and balanced forms. Sarah was keen that the logo reflected her unique aesthetic, whilst also affording her the flexibility to evolve her work going forward. Happily, on the completion of her new brand identity, Sarah was in her words “Completely thrilled with it”, and described it as “The most perfect new identity”.