The Place Dance Centre
For 'The Partners'

Located in the heart of London, The Place is a creative powerhouse for dance development that is leading the way in dance training, creation and performance.

When The Place asked The Partners to redesign their brand identity they wanted to put themselves firmly on the map as The Place to discover, learn and create dance. I crafted a mark with a highlighting device that drew the attention of the viewer and also expressed the movement and energy of dance within it. 

The device allowed headline copy to run continuously on from the logo to draw attention to all the exciting opportunities offered by the centre. I designed a communications style together with guidelines to help facilitate the creation of a bright and dynamic and flexible communications scheme. Stationery, course literature, promotional mailers and a vertical format brochure were also produced.

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Project summary

Brand identity