The Goldsmith's Centre Guidelines
The Goldsmiths’ Centre is a purpose-built development in the heart of Clerkenwell. It offers training and education of the highest quality to professionals and students who work in precious metals, as well as a range of programmes designed to stimulate the interest and involvement of the general public. It provides workshop space, conference facilities and a venue for exhibitions and events, as well as a café.
Neon Design Consultancy were appointed to create the new brand positioning and brand identity for the Centre at its launch and also to encapsulate the key principles of these in the brand guidelines. I designed The Goldsmiths’ Centre brand guidelines, helping to formalise the new literature layout and design principles while doing so.
Design and artwork of brand guidelines document