North asked us to review their existing visual style and see if we could add more personality to it – conveying the friendly and approachable service they were renown for. They wanted striking campaigns that would catch the eye of busy shoppers and explain offers in a clear and engaging way.

In addition, North also wanted guidance on how the could best display their designer brands in store in a way that could easily be updated with maximum elegance and minimal expense and disruption.

We widened their brand colour palette and illustration style – incorporating photographic designer frames as key elements of witty illustrations that could be used to convey clear messages to customers. A set of illustrations were ultimately produced in house to keep things as cost effective and streamlined for the client as possible.

We reviewed how the existing logo could be used within a triangle that could focus the eye to literally ‘look North’ and defined key brand messaging. We then created a suite of literature and communications that felt both confident and consistent.

We devised a bespoke brand display system using pre-printed brand panels which slot interchangeably into acrylic apertures for a high-end feel throughout store. Bespoke acrylic pricing signage panels were also designed and produced.

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