Boots Christmas Campaign
For 'The Partners'

Boots is the UK’s largest pharmacy-led health and beauty chain, and well known and trusted brand. But when Boots’ asked The Partners to assist in its first implementation of a fully themed Christmas campaign, Boots’ was a shop then seen as cold and clinical. They needed a way to make Christmas shopping inviting and engaging. 

We presented a range of strategic routes. The theme ‘A cosy Christmas at Boots’ was eventually selected. With this as the creative brief, our team came up with the idea to literally dress the store in Christmas knit.

Knitted look banners and security barrier mittens were made to greet visitors, and a specially ‘knitted’ gift guide, with its specially art directed cosy photography style, contained the must have boots gifts for the season.

The (now hugely identifiable) ‘mix and match 3 for 2’ system was created using knitted present icons to help customers navigate the offer.

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Project Summary

Art direction
Photography style