Boots Christmas Campaign
For 'The Partners'
Boots is the UK’s largest pharmacy-led health and beauty chain, and well known and trusted brand. But when Boots’ asked The Partners to assist in its first implementation of a fully themed Christmas campaign, Boots’ was a shop then seen as cold and clinical. They needed a way to make Christmas shopping inviting and engaging. Read More…
Knitted look banners and security barrier mittens were made to greet visitors, and a specially ‘knitted’ gift guide, with its specially art directed cosy photography style, contained the must have boots gifts for the season.
The (now hugely identifiable) ‘mix and match 3 for 2’ system was created using knitted present icons to help customers navigate the offer.